Scott Muirhead (center), lecturer in business administration at Penn State DuBois, stands with Ilona Ballreich (left), program pirector, Sustainable Communities Collaborative, Penn State Sustainability, and Shirley Dahrouge (right), executive director of Downtown DuBois Inc., during the 2025 Campus and Community Sustainability Expo, held April 30 at the Palmer Museum of Art.
UNIVERSITY PARK, Pa. — Scott Muirhead, lecturer in business administration at Penn State DuBois, recently led a student research presentation at the spring 2025 Campus and Community Sustainability Expo, held April 30 at the Palmer Museum of Art, located at University Park.
Muirhead represented his Marketing 342: Marketing Research course, highlighting collaborative work with client Shirley Dahrouge, Main Street Manager for Downtown DuBois. The project, backed by the Sustainable Communities Collaborative (SCC) at University Park, focused on understanding the impact of skill game machines on the downtown DuBois area.
Three student teams conducted separate studies to evaluate the attitudes and perceptions of three key groups: downtown business owners, area residents, and users of the machines. The findings were presented in poster format as part of the expo, which celebrates student-driven projects that support community development and sustainability across Pennsylvania.
“This was a great opportunity for our students to apply research skills in a real-world context while supporting the vitality of the DuBois community,” Muirhead said. “Being included in a University-wide showcase like this is a powerful reminder of the impact our campus can have.”
Muirhead was joined at the expo by Dahrouge and Ilona Ballrich, program director for the Sustainable Communities Collaborative, who provided institutional support for the project.
The Campus and Community Sustainability Expo, hosted by Penn State Sustainability, is held at the end of each semester and is open to the public. The event showcases high-impact student projects aligned with key research themes including climate systems, health, equitable communities, energy, and water sustainability.
